香港城市大学整合营销传播-新东方前途出国

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    香港城市大学整合营销传播

    2021-09-14
     Programme Aims and Objectives

    We recruit those who are interested in getting into, or are from the communication industry, including:

    • mass media
    • advertising/PR agencies
    • PR/marketing communication departments of commercial firms
    • information/publicity departments of governmental or non-profit organizations
    • content divisions of Web/multimedia houses
    Entrance Requirements

    To be eligible for admission, you must satisfy the following General Entrance Requirements:

    • a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field

    • preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

    Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

    • a score of 59 (revised paper-delivered test) or 79 (Internet-based test) on the Test of English as a Foreign Language (TOEFL)@#; or
    • an overall band score of 6.5 in International English Language Testing System (IELTS)@; or
    • a score 450 in the new College English Test (CET-6) of Chinese mainland; or
    • other equivalent qualifications.

    @TOEFL and IELTS scores are considered valid for two years. Applicants are required to provide their English test results obtained within the two years preceding the commencement of the University's application period. 

    # Applicants are required to arrange for the Educational Testing Service (ETS) to send their TOEFL results directly to the University. The TOEFL institution code for CityU is 3401.

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