香港理工大学：中英企业传播学-新东方前途出国

Programme Structure

Students are required to take 10 subjects (total 30 credits). Each student is required to take 4 Compulsory Subjects and 6 Elective Subjects with at least 2 subjects must be from the Bilingual Corporate Communication (BCC) Block. Three of the Elective Subjects can be replaced by the MABCC Supervised Project if the student successfully completed all Compulsory Subjects with an overall GPA of 3.0 or above and have obtained permission from the Programme Leader.

Core Areas of Study

Compulsory Subjects

• Corporate Communication: Past and Present
• Communication in Multicultural and Multilingual Contexts
• Bilingualism: First Principles
• Symbolism and Corporate Communication

Elective Subjects

BCC Block

• Advanced Bilingual Workshop for Verbal and Non-verbal Corporate Communication
• Advanced Bilingual Workshop for Written Corporate Communication
• Crisis Management and Communication
• Digital Media Communication
• Glocalization and Media Communication
• Professional seminar: Practices and Challenges
• Strategic Corporate Communication
• MABCC Internship
• MABCC Supervised Project

Non-BCC Block

• Action through Text in Japanese, Chinese and English
• Advanced Legal Translation
• Advanced Translation for Media
• Advanced Translation for Business and Commerce
• Chinese Language and Culture
• Chinese Lexical Semantics and Corpus Linguistics
• Contrastive Analysis
• Intercultural Communication
• Interpreting: Principles
• Introduction to Chinese Culture and Classics
• Language in Society
• Multimedia Applications for Language Professionals and Translators
• Special Education Needs Associated with Cognitive, Physical and Sensory Disorders
• Special Education Needs in Speaking, Listening, Reading and Writing
• Statistical Methods in Language Research
• Translation Studies
• Translation: Text and Context

Brief information on the subjects offered can be obtained at https://www.polyu.edu.hk/cbs/web/en/programmes/all_programmes/17/?cid=23&did=26&tag=4.

(The above subject list is subject to revision.)