利兹大学广告与设计专业
Compulsory modules
- Integrated Communication30 credits
- Effective Creative Communication30 credits
- Consumer Behaviour15 credits
- Marketing Communications10 credits
- Advertising15 credits
- Global Strategic Marketing15 credits
- Media Planning and Strategy15 credits
Optional modules (selection of typical options shown below)
- Creative Direction35 credits
- Dissertation - Advertising and Design35 credits
- Brand Management and Corporate Identity15 credits
- Sales Promotion and Sponsorship15 credits
- Social Media Marketing15 credits
- Digital and Interactive Marketing15 credits