This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a broader marketing degree programme.
Our MSc Marketing programme helps students to achieve CIM and IDM qualifications, highly sought after by employers, preparing our graduates for a successful career in marketing.
Through the CIM Graduate Gateway programme, our MSc Marketing graduates will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing.
IDM also offers a professional qualification, leading to the Certificate in DDM that recognises digital marketing skills alongside the MSc Marketing. Once registered for the relevant exam, benefits include an IDM membership that provides access to IDM content, communications, networking and events.
You will be part of a dynamic and diverse body of staff and students and will be taught by experienced academics. Many staff within our School of Management are actively engaged in conducting pioneering marketing research at international level, and our school was ranked sixth in the UK for its research impact (Times Higher Education analysis of REF 2014), reflecting its role in shaping policy and practice in the UK, Europe and globally.
