南安普顿大学市场营销专业
For entry in Academic Year 2021-22
Year 1 modules
You must study the following modules:
This module aims to provide opportunities for students to develop an appreciation of marketing research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and enable you to be aware of the problem...
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employ...
To introduce you to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marke...
During the course of the module, you explore the scope of marketing communications within the dynamic contextualized communication coexistence of digital and classical channels. More specifically, the module introduces key terms and concepts, current theo...
The module will cover some of the most important marketing analytic techniques that you will face as a data analyst, exploring ways to create dynamic synthetic visuals that communicate your analysis to various audiences.
You must also choose from the following modules:
Having learnt the basic techniques and principles of business analytics in semester 1 modules, this module will introduce you to a number of advanced applications of business analytics in practice. These include data management using database engines, GLM...
This module aims to provide you with an understanding of the different frameworks that can be applied to gain in-depth knowledge of customers. We will also be addressing how that knowledge can contribute to the development of effective and relevant market...
The dissertation stage of your Master's programme involves an extended, independent investigation of a topic of your own choosing and the preparation of a 15,000 word dissertation describing your work. Essentially, the dissertation is a test of your abili...
The Marketing Practice Based Dissertation provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module foc...
This module aims to teach students the fundamentals of writing structured computer programs, applicable using any high level programming language. However, students will be shown the special features of Python that makes this language especially useful fo...
The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, ...