伦敦玛丽女王大学市场营销专业可接受任何背景
Study the MSc in Marketing programme and gain essential marketing knowledge needed to excel in increasingly challenging business environments. Through the course you will:
- develop knowledge and skills in management and marketing subjects
- explain and apply theories, models, frameworks, tasks and roles of management as well as other decision making within organisations and in relation to the external context
- recognise and address ethical dilemmas in marketing and apply ethical and organisational values to situations and choices
- develop the ability to think critically and creatively and organise thoughts, analyse, synthesise and critically appraise
- develop the ability to apply knowledge and understanding to complex marketing issues, both systematically and creatively, to improve management and marketing practice.
Structure
- Six compulsory modules
- Two elective modules
- Compulsory 10,000-word dissertation