伯明翰大学营销传播专业
Core Modules
- Advertising and Sales Promotion, 10 credits
- Contemporary Issues in Strategic Marketing, 20 credits
- Digital Marketing, 10 credits
- Marketing Analytics, 20 credits
- Marketing Communications, 20 credits
- PR and Media Skills, 10 credits
- Research Dissertation, 60 credits
Optional modules*
Choose 30 credits from the following:
- Business to Business Relationships, 10 credits
- Consultancy Skills and Practice, 20 credits
- Product and Innovation Management, 10 credits
- Responsible Marketing and Society, 10 credits
- Retail Marketing, 10 credits
- Services Marketing, 10 credits
- Strategic Brand Management, 10 credits