利兹大学 企业传播,营销与公共关系专业
Modules
Year 1
Compulsory modules
- Global Strategic Marketing15 credits
- Corporate Communications and Reputation Management15 credits
- Corporate Communications Strategy15 credits
- Corporate Social Responsibility and Sustainability15 credits
- Brand Management and Corporate Identity15 credits
- Social Media Marketing15 credits
- Public Relations in Practice15 credits
- Marketing Research15 credits
- Marketing Communications15 credits
- Marketing Dissertation/Project30 credits
Optional modules (selection of typical options shown below)
- Persuasive Writing and Speechmaking15 credits
- Change Management and Communication15 credits
- Digital and Interactive Marketing15 credits
Learning and teaching
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Applying, fees and funding
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component.. For other English qualifications, read English language equivalent qualifications.
Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).
If you need to study for longer than 10 weeks, read more about our postgraduate pre-sessional English course.
How to apply
Application deadline:
We operate a staged admissions process for this course with selection deadlines throughout the year.
If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.
Please see our How to Apply page for full details and the application deadlines for each stage.
Documents and information you’ll need
- A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- Two academic references
- A personal statement
- An up-to-date CV
- Your approved English Language test* (if applicable)
- A letter of sponsorship, if you need one.
* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Admissions policy
Leeds University Business School Taught Postgraduate Admissions Policy
Fees
- UK/EU: £12,000 (total)
- International: £24,500 (total)
Read more about paying fees and charges.
Brexit
Visit our Brexit page for the latest information on the effect of the UK's exit from the EU on current students and applicants to the University.
For fees information for international taught postgraduate students, read Masters fees.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs
Scholarships and financial support
We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.
Career opportunities
Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.
Our recent graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas.
Links with industry
A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.
Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.
Careers support
We help you to achieve your career ambitions by providing professional development support as part of the course.
Our dedicated professional development tutor provides you with tailored academic and careers support. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.
Read more about our careers and professional development support. The University's Careers Centre provides help and advice, even after you graduate.