Master of Marketing 新南威尔士大学市场营销硕士
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时间:2017-06-13

Master of Marketing 新南威尔士大学市场营销硕士 

1.5 years full-time 

学费:42080澳币 

入学要求:学士学位市场营销或相关学科专业(至少7门课程) 和至少1年全职相关工作经验 

Compulsory core courses 

MARK6100 Marketing Management 

MARK6101 Strategic Skills for Marketers 

MARK6102 Creativity Innovation & Change 

MARK6103 Marketing Consulting Project 

Elective courses 

Choose up to eight elective courses 

Note: These courses are not available to students enrolled in 8414 or 7414 programs. 

MARK6104 Services Marketing Management 

MARK6105 Relationship Marketing & CRM 

MARK6107 Advertising, Promotion & Integrated Marketing Communication 

MARK6108 Digital Content and Social Media Strategy 

MARK6109 Business to Business Marketing & Key Account Management 

MARK6110 Advanced Marketing Strategy 

MARK6111 Global Marketing Strategy 

MARK6112 Advanced Topics in Marketing 1 

MARK6113 Advanced Topics in Marketing 2 

MARK6114 Brand Management 

Students completing 72UOC (12 courses) may apply to take up to 2 course electives from these additional courses, listed below; 

MARK5811 Applied Marketing Research 

MARK5812 Distribution, Retail Channels and Logistics 

MARK5813 Creativity & Innovation in Marketing 

MARK5814 Digital Marketing 

MARK5815 International Marketing in Asia 

MARK5820 Events Management and Marketing 

必修核心课程
MARK6100营销管理
MARK6101营销人员的战略技能
MARK6102创意创新与变革
MARK6103营销咨询项目
选修课程
选择最多八个选修课程
注:这些课程不适用于注册84147414课程的学生。
MARK6104服务营销管理
MARK6105关系营销和CRM
MARK6107广告,促销和综合营销传播
MARK6108数字内容和社交媒体战略
MARK6109企业对企业营销和关键客户管理
MARK6110高级营销策略
MARK6111全球营销策略
MARK6112营销高级话题1
MARK6113营销高级话题2
MARK6114品牌管理
完成72UOC12门课程)的学生可以申请从以下列出的额外课程中选修2门课程选修课程;
MARK5811应用市场研究
MARK5812分销,零售渠道和物流
MARK5813营销创意与创新
MARK5814数字营销

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Master of Marketing 新南威尔士大学市场营销硕士 

1.5 years full-time 

学费:42080澳币 

入学要求:学士学位市场营销或相关学科专业(至少7门课程) 和至少1年全职相关工作经验 

Compulsory core courses 

MARK6100 Marketing Management 

MARK6101 Strategic Skills for Marketers 

MARK6102 Creativity Innovation & Change 

MARK6103 Marketing Consulting Project 

Elective courses 

Choose up to eight elective courses 

Note: These courses are not available to students enrolled in 8414 or 7414 programs. 

MARK6104 Services Marketing Management 

MARK6105 Relationship Marketing & CRM 

MARK6107 Advertising, Promotion & Integrated Marketing Communication 

MARK6108 Digital Content and Social Media Strategy 

MARK6109 Business to Business Marketing & Key Account Management 

MARK6110 Advanced Marketing Strategy 

MARK6111 Global Marketing Strategy 

MARK6112 Advanced Topics in Marketing 1 

MARK6113 Advanced Topics in Marketing 2 

MARK6114 Brand Management 

Students completing 72UOC (12 courses) may apply to take up to 2 course electives from these additional courses, listed below; 

MARK5811 Applied Marketing Research 

MARK5812 Distribution, Retail Channels and Logistics 

MARK5813 Creativity & Innovation in Marketing 

MARK5814 Digital Marketing 

MARK5815 International Marketing in Asia 

MARK5820 Events Management and Marketing 

必修核心课程
MARK6100营销管理
MARK6101营销人员的战略技能
MARK6102创意创新与变革
MARK6103营销咨询项目
选修课程
选择最多八个选修课程
注:这些课程不适用于注册84147414课程的学生。
MARK6104服务营销管理
MARK6105关系营销和CRM
MARK6107广告,促销和综合营销传播
MARK6108数字内容和社交媒体战略
MARK6109企业对企业营销和关键客户管理
MARK6110高级营销策略
MARK6111全球营销策略
MARK6112营销高级话题1
MARK6113营销高级话题2
MARK6114品牌管理
完成72UOC12门课程)的学生可以申请从以下列出的额外课程中选修2门课程选修课程;
MARK5811应用市场研究
MARK5812分销,零售渠道和物流
MARK5813营销创意与创新
MARK5814数字营销
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