英国学校奢侈品管理专业分析
奢侈品管理——英文Luxury Management 奢侈品管理专业是一个宽泛意义上的交叉学科，如果从管理学层面上看，奢侈品管理隶属于品牌策略、品牌管理方向;如果从奢侈品层面来看，又可以细分为奢侈品产业经营管理、奢侈品时尚设计、奢侈品市场行销等，且奢侈品也涉及服装、珠宝、汽车等消费领域。在世界的奢侈品消费中，中国今年的总量已经占有30%
Ø 中国学生可以申请的方向
广告设计管理、通信设计、设计管理、时装及纺织市场、时装设计、时尚管理、奢侈品品牌管理和纺织品设计
Ø 申请背景要求
一般上课管理类人文社科类背景即可，但建议要有相关的经济管理学基础，纯艺术设计基础。或者有对本专业理解能力，如果学生有奢侈品管理方面的工作或实习经历将更有利于申请
Ø 有工作经验的申请人；
可以考虑就读MBA课程，例如苏格兰名校格拉斯哥卡里多尼亚大学，（GCU London）
Luxury Management专业学校推荐
南安普顿大学(University of Southampton) MA Luxury Brand Management
必修课
The history of fashion
Strategic marketing
Branding
Trend forecasting
Creating value for fashion consumers
Visual merchandising
Market and consumer segmentation
Market and consumer segmentation‘
Marketing communications
Research skills
Corporate social responsibility
Research skills
l 入学要求：Honours degree min. 2:1 or equivalent in a relevant subject.
Two years work experience in a related field.
l 语言要求：IELTS score of 6.5 (or TOEFL paper-based test 580 or TOEFL internet-based test 92)
曼彻斯特大学(The University of Manchester) MSc International Fashion Retailing ( Business Process Improvement)
Fabric Structures
International Fashion Retailing
External Opportunities and Threats
New Product Innovation
Marketing
Research Methods
l 入学要求：2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience
l 语言要求：IELTS or TOEFL and attain a minimum of IELTS 6.5 (with no sub test < 5.5), TOEFL 570 with 5.0 in the TWE (Test of Written English) or CBTOEFL 230 with 5.0 in the TWE
曼彻斯特大学(The University of Manchester) MSc International Fashion Retailing (Multichannel Marketing)
课程设置6 x 15 credit taught units = 90 credits
International Supply Chain Management
Fabric Structures
E-Fashion Retailing
International Fashion Retailing
Multichannel Marketing Management
Research Methods Semester 1 and Semester 2
90 credit Dissertation Project
l 入学要求：2：1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience.backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed，Other academic backgrounds including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects。
曼彻斯特大学(The University of Manchester) MSc International Fashion Retailing
l 入学要求：2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience，backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects.
伯明翰城市大学(Birmingham City University) Fashion Promotion – MA
课程设置
Portfolio: Concepts and Treatments
Lecture and Seminar Programme
Research Strategy
Portfolio: Short Project, Portfolio, Major Project or Dissertation
l 入学要求：a good Hons Degree in a relevant subject or equivalent qualifications and experience.
Please note that you do not need a creative portfolio to apply for this MA.
l 语言要求：6.0 with no less than 5.5 in any band 80 overall with Reading 18, Listening 17, Speaking 20 and Writing 17
伯明翰城市大学(Birmingham City University) ·Fashion Styling - /MA
课程设置
Portfolio: Concepts and Treatments
Lecture and Seminar Programme
Research Strategy
Portfolio: Short Project, Portfolio: Major Project or Dissertation
l 入学要求：Either a degree in a relevant subject such as fashion design, fashion communication, photography or media practice or equivalent qualifications and experience.
l 语言要求：6.0 with no less than 5.5 in any band 80 overall with Reading 18, Listening 17, Speaking 20 and Writing 17
赫瑞瓦特大学(Heriot-Watt University)Fashion and Textiles Management, MSc Diploma
课程设置
Design context
Creative and Critical Thinking: Research principles
Management Studies in Design
Fashion and Textile Practice and Expertise
Design Technologies and Textiles Futures
Reflective Practice to plan the agreed course of study
Industrial placement
Fashion and Textile Practice and Expertise
Masters Project: an academic paper or report on a design management theme
l 入学要求：a good (first or second class) Honours degree or its non-UK equivalent in a relevant subject from a recognised British or Overseas University. In addition, work or project experience in a related company role will be taken into consideration as part of the application process
l 语言要求： 6.5
格拉斯哥卡利多尼亚(Glasgow Caledonian) MSc International Fashion Marketing (London)
Modules
Strategic Decisions in the International Fashion Marketplace
Consumer Led Fashion Marketing
Digital Fashion Branding and Delivery
Global Strategy; Challenges and Choices
Contemporary Issues for Business and Society
Personal and Professional Development
Research Methods
Dissertation
格拉斯哥卡利多尼亚(Glasgow Caledonian) MSc Brand Management (London)
Course Modules
Legal Aspects of Brand Management
Global Branding & Theoretical Applications
Consumer Insights & Brand Analytics
Global Strategy: Challenges & Choices
Contemporary Issues for Business & Society
Research Methods
Dissertation:
格拉斯哥卡利多尼亚(Glasgow Caledonian) MSc Luxury Retail Management (London)
Managing People and Performance
Luxury Branding & Retailing
Consumer-Led Luxury Marketing
Global Strategy: Challenges & Choices
Contemporary Issues for Business & Society
Personal and Professional Development
Research Methods
Dissertation
l 入学要求：以上三个专业要求UK Honours degree 2:2 or equivalent degree in a business-related subject and at least three-years relevant work experience or equivalent.
l 语言要求：IELTS test score of 6.0 with no element less than 5.5.
格拉斯哥卡利多尼亚(Glasgow Caledonian)MBA Luxury Brand Marketing (London)
(September - January)
Creating Organisational Value
Globalisation & Global Citizenship
(February – May)
Strategic Management and Marketing for Luxury Goods
Responsible Leadership in the Luxury Goods Sector:
Product and Brand Management for the Luxury Goods Sector
Choice of options
luxury Retailing and Distribution Management
luxury Brand Communications
(June - August)
Research and Consultancy Methods
Dissertation and Consultancy Project
l 入学要求：UK Honours degree 2:2 or equivalent degree in a business-related subject and at least three-years relevant work experience or equivalent.
Candidates with over 5 years relevant experience (two years of which must be at managerial level) but with no first degree will also be considered on an RPL basis
l 语言要求： IELTS test score of 6.0 with no element less than 5.5.
金斯顿大学( Kingston University) MSc Retail Management and Marketing
Core modules
Services Marketing Strategy
Services Operations Management
Buyer Behaviour
Entrepreneurship in an International Context
Consultancy Practice
E-Commerce Operations
Retail Management and Marketing
Services Management Workshops
l 入学要求：2.2学位
l 语言要求：6.5 overall
中央兰开夏大学（University of Central Lancashire）MBA Fashion Brand Management
课程设置
Strategic Fashion Brand Management,
Human Resource Management,
Online Fashion and Brand Marketing,
Business and Management
Research Methods and Fashion Brand Campaign Development.
l 入学要求：at least a Lower Second Class Classification, or a professional qualification deemed to be equivalent, and a minimum of three years relevant and appropriate work experience.
l 语言要求：University requires a score of at least 6.5 in the British Council IELTS test. A score of 600-650 in the TOEFL paper-based test
中央兰开夏大学（University of Central Lancashire）Fashion & Lifestyle Brand Studies
必修课
Global Communication Studies
Challenges in Global Development
Intercultural Business Communication in the Digital Age
Research Methods
The Dissertation OR The Work Placement Project
选修课 Three required:-
A) Business Communication:
Professional Communication in Intercultural Contexts;
Theory and Practice in Intercultural Business Communication;
Communication in Human Resource Management;
Multicultural Marketing;
Language and the Media;
Organisational Communication;
Multicultural Marketing.
B) Translation and Interpretation:
Theory of Translation;
Technical Business Interpreting (German, Arabic, Chinese, Polish).
C) Business:
*Management Theory and Practice;
*Strategic Management;
*Business Environment;
*Strategy in Action;
*Accounting and Finance;
*Strategic Brand Management;
*E-Marketing Strategy.
l 入学要求：2.2学位
l 语言要求：University requires a score of at least 6.5 in the British Council IELTS test. A score of 600-650 in the TOEFL paper-based test
布莱顿大学（university of Brighton）MSc Marketing (Branding and Communication)
必修课
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Branding and Communications
Dissertation
选修课
International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development
l 入学要求：a good honours degree or equivalent is required. Work experience is useful but not essential
l 语言要求：IELTS score of at least 6.5, with 6 in the written test.
